Youthism and ageism are two facets of the same discrimination based on age and belonging to a generation. The generational clichés internalised by society are perpetuated throughout the music industry, with consequences on the artists signed and given visibility, the amount of money invested in their development, the time they are given to break through and the marketing and promotional strategies deployed around them. When Gen Z's habits and attention is a collective obsession so widespread that it is no longer even debated, what can be done and how?
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