Avant-Garde" is an operation dedicated to exporting and promoting new French artists, developed in partnership with the Yourope network of European festivals, SACEM and the Institut Français.
For the 10th edition of the program, Les Trois Baudets will host this operation, presenting a selection of new French talent chosen from the program and prior to their concerts.
Each day, 4 artists will perform 15-minute mini-shows in front of an audience made up mainly of international professionals.
From its very first edition, "Avant-Garde" has presented a number of artists who have since gone on to develop international careers: Kalika or Uzi Freyja (2022), November Ultra or DeLaurentis (2021), Mauvais Œil (2019), La Chica (2019), Nash (2018), MNNQNS (2018), Clara Luciani (2017), La Fine Equipe (2016), DBFC (2016), Jain (2015), Inna Modja (2015)....
Co-founded by six European music conventions, including MaMA Music & Convention (Paris), Eurosonic (Groninguen / Netherlands) and Reeperbahn (Hamburg / Germany), the brand-new federation, backed by the European Commission, was announced in January 2023.
The specific nature of these events and a set of shared values led the East European Music Conference, Eurosonic, Linecheck, MaMA Music & Convention, Reeperbahn Festival and Tallinn Music Week to create the Federation of Music Conferences (FoMC), which is now ready to expand. Indeed, other European and international music conventions have already expressed their intention to join the Federation.
The first concrete actions entrusted to the Federation include a mission to help the European Commission strengthen dialogue with the music sector.
KEYCHANGE is a pioneering international initiative that is transforming the future of music by encouraging festivals and organizations active in the sector to achieve gender-balanced programming.
KEYCHANGE aims to accelerate change and create a better, more inclusive music industry for present and future generations.
A selection of emerging female, transgender and non-binary artists and innovators from Europe and Canada will take part in international festivals, showcases, collaborations and a creative lab program.
In France, MaMA is the event associated with KEYCHANGE and, for the third year running and in collaboration with Sacem, will be a creative laboratory welcoming 6 international artists and innovators from the 2022 selection to Paris.
For several years now, MaMA has been a member of YOUROPE, the European festival association.
Founded in 1998, YOUROPE has become the largest association of popular music festivals in Europe. Today, it represents 122 of the most important festivals (Roskilde, Sziget, Montreux, Primavera, Paleo, Rock en Seine...) and associate members from 30 European countries.
The association's overall aim is to strengthen and enhance the European festival scene as a whole, promoting music and the arts, and connecting cultures. In doing so, YOUROPE members aim to inspire their audiences, cooperate with other cultural players and contribute to the development of European society.
Initiated by the Eurosonic Noorderslag Foundation (ESNS), the European Talent Exchange Program (ETEP, renamed ESNS Exchange in 2021)), of which MaMA Music & Convention has been a member for several years, aims to stimulate the circulation of European repertoire at festivals, on the radio and in the media in Europe. In collaboration with 130 major music festivals in Europe and beyond, 27 European public radio stations united within the European Broadcasting Union (EBU), and supported by the international music press, this unique program helps emerging European artists cross European borders and build international careers.
