Samira KAELIN

Globally fluent and culturally connected, Samira Kaelin is more than a PR trailblazer. With over 15 years of experience in high-stakes marketing and public relations, she has mastered the art of elevating brands, empowering leaders, and amplifying creative voices at the highest level. Multilingual and always ahead of the curve, she has cultivated an international network of influential industry leaders, tastemakers and visionaries. With a proven track record of orchestrating high-impact global campaigns and launches, Samira possesses a unique ability of bridging people, cultural trends, and innovative ideas. Whether on stage, in the boardroom, or behind the scenes, Samira is the go-to strategist for those who want to elevate their influence and make their mark. As the former Head of Global PR, Events, and Sports at SWATCH, Samira played a pivotal role in the viral success of the MoonSwatch phenomenon-the revolutionary fusion of Swatch and OMEGA that redefined the watch industry and became a global sensation. Her expertise with top global brands began with Universal Music, Calvin Klein Watches + Jewelry, Hamilton Watches, and La Prairie. From representing clients at the prestigious World Economic Forum in Davos to curating unforgettable cultural experiences at the world's most renowned music festivals, Samira's influence crosses borders and industries. She has collaborated with iconic institutions like MoMA New York, Centre Pompidou Paris, Red Bull Air Races, Open Air Frauenfeld, Midem Cannes, Primavera Sound Barcelona, Waterbomb Festival Seoul, Highpeak Festival Andermatt and the Cannes Film Festival.