Rayane Zéribi is a cultural and creative entrepreneur representing a new generation of builders in the French music and media landscape.
In 2016, he launched the label Bylka Prod, developing the careers of artists such as YL, Anas, Niaks, SAM, and Clyy. The label has since sold over 400,000 albums, establishing its place in the French rap scene.
Driven by a broader cultural vision, he created the digital media platform Midi/Minuit in 2019 - dedicated to urban culture which now reaches a community of over 1.2 million followers on social media.
That same year, he founded RS4 Publishing, a music publishing company signing multiple composers, and in 2023, opened a recording studio in Paris, designed to be a space of creativity and production for artists.
In 2025, his impact was officially recognized when he was ranked among the 20 most influential figures in French rap by Billboard / Booska-P.
