Paul began his career at Deezer, where he spent four years in the global Artist Relations team, managing relationships with independent labels and their rosters around the world.
He then joined the music team at TikTok, where his main role was to support artists and their teams in using the platform.
On the side, he and two partners launched Halfpipe Records in May 2022, a label and global artistic project focused on the bass and garage scene, rooted in skate culture. In February 2025, he left TikTok to devote himself fully to Halfpipe.
