Maxime Bunel began his career at Wagram Music in 2017 before joining Universal Music France in 2018. Successively serving as key account manager and then hip-hop streaming manager, he developed expertise in the music and streaming market. In 2022, Maxime joined YouTube Music. His role as Label Relations Manager allows him to establish partnerships with artists and labels, whom he supports and advises on their strategies on the platform. By offering new relevant features and innovative formats, he actively contributes to the development and promotion of artists on YouTube.