UNIVERSAL MUSIC FRANCE
Director of Digital Sales & Business Development
Deborah Balard is digital sales & business development director at Universal Music France.
After working as video project manager at Sony Music in 2017, she joined Universal Music in 2019 as video key account manager in 2019. Thanks to these two experiences, she developed expertise in video ecosystems by building artists partnerships with platforms and supporting labels with content strategy and digital rights management.
Since 2022, she leads the commercial team who is in charge of deals activation and digital revenue optimization.
