Céline HITTI

With more than ten years of experience spanning the MENA/SWANA region, Celine HITTI has built a career at the intersection of digital music distribution, artist development, and strategic marketing. As Head of Artist Services MENA at Believe, she has led groundbreaking campaigns and supported the careers of both rising and established artists, while pioneering initiatives tailored to the unique cultural and musical landscape of the region. A passionate advocate for independent talent and gender equity in the music industry, Celine has built cross-cultural teams, launched artist education programs, and supported representation through her involvement in industry networks. She was recognized in Billboard Arabia's "40 Under 40" list for her contributions to the regional music landscape. In addition to her industry role, Celine teaches in the master's program at MBA ESG Paris and mentors young professionals through Hunna and SheSaid.So. Based-out of Paris, driven by a strong connection to the MENA/SWANA region, she offers valuable insights on how international players can engage with and tap into one of the world's most exciting and rapidly growing music markets.