Aurélien Beguet is an entrepreneur and innovation expert, specializing in user experience, product marketing, and applied artificial intelligence for SMEs and mid-sized companies.
He founded Atrioom in 2016, an innovation agency that supports business leaders and teams at key moments: understanding user needs, designing solutions, structuring go-to-market strategies, and accelerating product launches. With a strong design thinking approach and product-driven mindset, he has worked with startups, SMEs, and large corporations both in France and internationally.
As co-founder of Forgeron3, a SaaS company, he develops a platform that makes creating virtual assistants accessible to businesses. The goal is to simplify the integration of sovereign AI into employees' daily tasks and unlock new productivity levers.
Aurélien is also a trainer and keynote speaker, raising awareness of practical AI applications, UX design, and product marketing. Recognized as Vice President of French Tech Aix-Marseille, he actively contributes to the entrepreneurial ecosystem by connecting and supporting a wide network of founders.
His career stands out for its dual expertise: strategic and financial discipline from his leadership experience, and creativity from his design background. This combination enables him to bring companies a pragmatic vision-turning ideas into viable projects, then into market-ready products.
Today, Aurélien pursues his ambition to build solutions that combine innovation, design, and artificial intelligence, helping businesses reinvent themselves while staying closely connected to their territories.
