Simplify and secure your sponsor management

In a context where public funding is shrinking and the search for private partners has become strategic, sponsorship management is a real challenge for cultural and music event organizers. How can you structure your approach? How can you ensure effective sponsor follow-up while saving time and reducing the risk of errors? This workshop aims to present Osponso, the first all-in-one platform dedicated to partnership management. Designed by and for event professionals, Osponso supports festivals, concert venues, producers, and cultural associations in securing and optimizing their private funding. On the agenda: Current challenges of cultural sponsorship: why sponsors expect greater transparency and professionalism. The Osponso method: how to centralize your partners, monitor your commitments, and simplify reporting. Live demonstration of the platform: real-time tracking, benefit monitoring, collaborative work with your team. Case studies: how event organizers have already gained peace of mind and efficiency thanks to Osponso. To enrich the discussion and share field experience, two partnership managers will join the workshop: Perrine Curbilé, Head of Partnerships at Bleu Citron, Fred Adam, Head of Partnerships at the Eurockéennes de Belfort. This workshop is aimed at all cultural project leaders – festivals, producers, venues, and associations – who want to professionalize their sponsorship approach and enhance the value of their partners. By the end, you will have a clear vision of best practices to implement and will discover how Osponso can become a strategic ally for your event. The goal: spend less time on administration and more on what truly matters – creating and sharing your artistic projects with the public.