Developing artists has always required a great deal of time and money, but budget cuts, shortened media cycles, generative AI and the emergence of artificial artists has increasingly tempted the industry to focus on the short term, signing projects that break through rather than developing careers. Does it still make sens to think on the long-term? Is accumulating several types of rights and income the only way forward? How much does artist development represent financially? What does the future look like for tomorrow's artists?
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