Developing artists has always required a great deal of time and money, but between budget cuts, shortened media cycles, generative AI and the emergence of artificial artists, the temptation to focus on the short term is accelerating, pushing us to sign projects that break through rather than develop careers. Is it still possible to make a long-term commitment? Is it necessary to accumulate several types of rights and income? What is the financial impact? What is the impact and outlook for tomorrow's artists?
