Targeted advertising & communications: boost your ticket sales with your data

Making intuitive use of your data is essential to increase sales while streamlining your daily work. Gigz, the marketing platform now part of the Weezevent Group, helps organisers turn their data into impactful campaigns and personalised communications. This workshop will dive into real-world use cases of the solution: running Meta ad campaigns directly from your ticketing data, automating email and SMS sends to engage audiences at the right moment, and analysing results to identify your most effective sales channels. Through practical examples, we will present a simple, hands-on marketing approach tailored to the realities of the live events sector. The goal: give you the tools to drive more sales and save time in your day-to-day marketing activities. Led by Abdoulaye Sambe, CEO & Founder of Gigz by Weezevent, this workshop will also be an opportunity to discuss your own challenges and ask all your questions.