Ticketing, streaming, merchandising, social media - the music value chain now generates massive amounts of data. But who really benefits? Too often, it's the big platforms that set the rules, leaving artists and producers dependent on their algorithms - and most of the time, without access to the data itself.
Another model is possible. One where artists reclaim ownership of their data, build strong communities, and diversify their revenue streams by creating unique fan experiences. From meet & greets to early listening sessions to brand partnerships, opportunities multiply when you truly understand your audience.
This roundtable will highlight the benefits of collective and responsible data governance - serving not only artists, but the entire ecosystem: producers, festivals, and venues. A positive-sum game that protects creativity and ensures a more balanced future for the music industry.
With
