Faced with new dynamics in the music industry, the role of music videos has changed profoundly. Much more than just a promotional tool, they are now a real showcase allowing artists to tell their story through images and create a direct link with their fans. YouTube is supporting this transformation by offering formats that redefine music discovery and help build an engaged community. This roundtable discussion will explore how music videos have become the cornerstone of long-term careers, far beyond one-hit wonders. Industry experts will share their experiences and draw on key figures to better understand the opportunities offered by today's video ecosystem.
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