As the first cultural sector to be disrupted by the digital transition, the music industry quickly had to reinvent its business models. Innovations in both technology and business models formed the basis of this transformation. But the development of these new models is not without its uncertainties and difficulties: what are the pitfalls facing the development of an innovative music startup model? What are the key success factors for ensuring the long-term viability of your project? Should you sacrifice your company's profitability for its growth, or should you opt for a more gradual but financially less risky development? These issues will be at the heart of our workshop, where the experiences of innovative companies in the music industry and two experts in business financing and support will come together.