La French Touch, the French creative movement, aims to promote the growth and development of the cultural and creative industries. Supported by Bpifrance, La French Touch unites ambitious entrepreneurs and creators in these sectors around a single banner, represented by an orange rooster, and concrete achievements.
Today, the Cultural and Creative Industries are a strategic priority for Bpifrance. By placing innovation at the heart of its strategy, Bpifrance offers financing, investment and support solutions to help entrepreneurs and creators realize their ambitions, from the earliest stages of development to more advanced maturities. Since the launch of the plan in early 2020, more than €7bn of financing has been deployed in these sectors.
