How can you transform your network communities into proprietary data that you can use at will?

Social media makes it possible to reach large audiences, but the data it generates remains the property of the platforms. So how can we turn these communities into first-party data-tangible, actionable, and above all, sustainable? This workshop offers a hands-on exploration of data collection strategies through various channels such as contests, landing pages, merchandising, and presales. Beyond acquisition, centralizing and owning your data is a decisive asset: independence from platforms, increased effectiveness of your marketing campaigns, and the ability to build a more direct and personalized relationship with your audience. Through practical cases and numerous examples drawn from festivals, concert halls, sports clubs, and museums, you will discover how these organizations leverage their online communities to build a strong, always-actionable database that truly supports their long-term growth.