A communications expert for almost 30 years, it was in the shadow of the "Womad" festival in San Francisco that Vero Broyer decided to work in music.
Since her early days at Glaz'art, she and her agency Lollypop have helped build the reputation of nearly 300 projects: venues/third-party venues, festivals and artists, both in Paris and the regions. Beyond the cultural sphere, she also supports players in the eco-responsibility field
Her know-how, passion, freedom and ability to listen enable her to deploy tailor-made strategies. Her career path has led her to one observation: few people take the time to set down their fundamentals and re-question them as they evolve. That's where she comes in, with her outside view and expertise. Because defining your positioning is essential, without which your communications and/or media strategy loses its meaning. A house without a foundation.
In 2022, to meet the multiple, growing and cross-disciplinary needs of its customers, it structured the Lollypop + C!E ecosystem, a mixed, talented, cross-generational and concerned collective. Sharing the same human and professional values, they deploy their skills together or separately - strategy, graphic design, media relations, digital, social media, events, video ... etc. - for the benefit of meaningful projects. - to the benefit of meaningful projects.
Today, Vero Broyer works at the Centre national de la musique, the Sinny&Ooko Campus des Tiers-Lieux and the Cours Florent Musique.