Originally from Paris, Thomas Cerha moved to London for over 10 years. It was there that he joined BMG UK in International Marketing, where he developed campaigns for artists such as Black Sabbath, The Kinks and Fatboy Slim.
In 2019, he joined TikTok's Music department in London, at a time when the platform was still in its infancy.
In 2022, he was appointed Head of Music France. Today, he is in charge of music partnerships for the French market, where he works closely with numerous local artists and labels.