Sonia Boton-Gboh is the founder of Roxanne, a Paris-based marketing agency. Roxanne creates affinities between brands and urban artists. The agency offers services such as product placement, endorsement, brand content and influencer marketing. Her clients include L'Oréal, Vestiaire Collective, Casio G-Shock and others.
Previously, Sonia spent 15 years in marketing for multinationals and brands such as Garnier, L'Oréal Paris, Kimberly-Clark and Monoprix as Marketing Manager. She then worked for Live Nation and the Afropunk Paris Festival. Sonia holds a Master's degree in Marketing and a Bachelor of Arts in Business Administration from the University of West of England, Bristol, UK.