Born in Paris in 1972, Guillaume de la Boulaye holds a master's degree in management, and trained in audiovisual and film production at international workshops in Paris, Berlin, Hong Kong and Seoul. He founded Zorba in 2003 with the aim of creating and producing innovative films and experiences for media, brands and cultural networks. With offices in Paris, Toronto, Shanghai and Singapore, Zorba currently employs over 50 people and generates annual sales of around 10 million euros. Its LIDO XR project, winner of the France 2030 award, aims to enhance the immersive experience of physical and virtual musical performances.