Eric Bellamy has been active in hip-hop in the Lyon region since the late 1980s. It was a time of effervescence, when hip-hop was not just about dollars, but first and foremost about expression through music, graffiti and dance. At first, he was known primarily by his alias "le sourcier", under which he worked as a beatmaker with the rap group IPM. In 1997, he founded La Lyonnaise des Flows, the first rap label in Lyon. He soon branched out into organizing concerts.
Giving more and more space to the development of concert production, Eric Bellamy embarked on a career as a tour manager, developing a large number of artists from the French urban scene: Mafia K1fry, Rohff, Sefyu, Keny Arkana, Youssoupha, Casey, Sexion D'Assaut, Kery James, Disiz, Black M, Maître Gims... In 2009, he created Yuma Productions, the only concert production company specializing in urban music.
With diversification always in his sights, he has also produced comedy shows (Le Woop, Kevin Razy), urban dance (RAF Crew, Cie Paradox Sal, Turn Off The Light, Swaggers) and world music (Toofan, Viviane Chidid, Wally Seck, etc.).
Eric Bellamy became THE reference tour operator for rap in France.
In 2019, just as Yuma Productions was celebrating its 10th anniversary, he joined forces with Olympia Production/Vivendi Village, which acquired a majority stake in Yuma productions.
In 2022, following the release of Covid, Olympia Productions/Vivendi Village decided to put an end to touring as a live artist, leading to the resignation of Eric Bellamy.
With the creation of a new company, Nouëva Productions, with new partners, Eric has set himself a new challenge for the years to come: the development of international concerts, particularly in Africa.