Charlotte Caleb studied law before turning to artist management. His first job was as manager Tricky at the famous German label! K7 Records. She then joined The Big M where she managed an eclectic mix of bands, DJs, major labels and up-and-coming artists. That's where she met her co-founder Jasmin Tadjiky, aka TALA. After working in viral video rights management for Jukin Media, she joined ATA where she developed the channel optimization and BI and data teams. In 2022, Charlotte and Jasmin co-founded elleven.world, a platform that provides artists with a space to build their fan communities and sell their works as digital assets.