Passionate about concerts, Aurélie Hannedouche studied cultural engineering at the University of Lille, before graduating with a DEA in sociology in 2004. She then co-founded the Boule à Facettes association in the Aisne region, with the aim of promoting culture and supporting the emergence of the arts in rural areas, through an itinerant festival.
At the same time, she joined the team at the SMAC la Cartonnerie in Reims when it opened in 2005 as head of the resource center, where she helps musicians and cultural players set up their projects.
She then completed a Master's degree in "Management of Cultural Organizations" at Paris Dauphine University, graduating in 2009.
On completion of this course, she left La Cartonnerie to join the SMA, which she has been managing since 2009.