A graduate of the School of Audio Engineering, Ali worked for Beur FM, France Bleu Haute-Normandie, FG DJ Radio and the digital bouquet GOOM Radio as a journalist, presenter and columnist. He then moved into the world of mobility and automobiles, first as editor-in-chief of the Web TV 7pm-auto.fr, then creating the social media Le Mobiliste. A passionate music fan, he covers festivals and concerts for SFR Music, FNAC and RIFFX by Crédit Mutuel.
For RIFFX, he is in charge of all audio content, podcast production and programming for the 4 RIFFX webradios.