Since its creation, MaMA Music & Convention has always placed the international dimension at the heart of its priorities. Aware of the importance of understanding the dynamics of music markets on a global scale, MaMA has deployed numerous initiatives over the past few years.
MaMA Music & Convention is a member of Yourope and of the European Talent Exchange program, supported by Eurosonic Noorderslag (ESNS).
The "Focus" events put the spotlight on various countries, providing a platform for exploring the specific features of their music markets. As part of these Focus events, MaMA organized numerous debates and conferences, bringing together international experts to discuss the realities of music markets in countries as diverse as China, Ukraine, Japan, Canada, South Africa, Colombia... These enriching exchanges not only broadened our understanding of global issues, but also fostered potential collaborations between French and international industry players.
In addition, in Paris and Manchester in collaboration with UnConvention, MaMA organized meetings dedicated to analyzing the consequences of Brexit on the British and European music industry. European. These discussions were crucial to understanding the challenges and opportunities presented in this constantly changing context.
Created by MaMA in 2014 and dedicated to exporting and promoting new French artists, the "Avant-Garde" operation was developed in collaboration with the European festival network Yourope, the Centre National de la Musique (CNM), Sacem and the Institut Français. The program aims to provide a platform for emerging talent, enabling them to make their mark on the international scene.
For its 12ᵉ edition, Les Trois Baudets will host this operation and present a selection of new French talent, chosen from the program and ahead of their concerts.
Each day, 4 artists will perform 15-minute mini-shows, in the presence of their entourage and in front of an audience made up mainly of international professionals.
From its very first edition, "Avant-Garde" has featured a number of artists who have since gone on to develop international careers: Théa or Maya Kamaty (2024), Ysé or Charlotte Fever (2023), Kalika or Uzi Freyja (2022), November Ultra or DeLaurentis (2021), Mauvais Œil or La Chica (2019), Nash or MNNQNS (2018), Clara Luciani (2017), La Fine Équipe or DBFC (2016), Jain or Inna Modja (2015), and more.
Co-founded by six European music conventions, including MaMA Music & Convention (Paris), Eurosonic (Groningen, Netherlands) and Reeperbahn Festival (Hamburg, Germany), the brand-new Federation of Music Conferences (FoMC) was announced in January 2023. This initiative, supported by the European Commission, aims to strengthen collaboration within the European music ecosystem.
Conferences and showcase festivals play a central role in the dynamics of the international music community. These events are privileged spaces for meeting, socializing and exchanging, where industry professionals, artists and enthusiasts can interact. They provide an essential platform for the entire music sector and its players.
The creation of FoMC is the fruit of a shared vision and a common commitment to fundamental values such as diversity, collaboration and support for artists. Since its creation, other music conventions, both European and international, have joined the Federation or expressed interest in doing so. This testifies to the growing importance of this initiative and its potential to create a strong and dynamic network within the music industry, fostering enriching exchanges and opportunities for collaboration on a global scale.
FoMC aims to become a key player in the promotion of music and artists, while supporting innovation and sustainability in the sector.
Keychange is a pioneering international initiative that is transforming the future of music by encouraging festivals and organizations in the sector to adopt gender-balanced programming.
Its aim is to accelerate change and build a more inclusive music industry for present and future generations.
Between 2021 and 2023, MaMA welcomed a selection of female, transgender and non-binary artists and innovators from Europe and Canada to its Music & Convention program. A Creative Labs track was also reserved for them, with dedicated activities.
In 2025, MaMA is renewing its commitment and will be part of the Keychange 4.0 project.
