At a time when Gen Z hangs out more on TikTok than in clubs, DJs are reinventing themselves to bring their art to life.
Media formats, brand collaborations or sound art direction... they are the faces of a music and creative industry in mutation.
Cultural influencers, trend-setters and ambience architects, DJs are no longer just artists of the night: they are becoming the new faces of brands.
How do these artists shape their own branding, and how do brands capitalize on their aura to reach targeted audiences?
From DJ Snake to Moodymann, from Cartier to Carharrt, this talk explores branding in the DJ universe - and the professions that revolve around it.
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