Over 35 years in the industry managing local artists in the 80s, label distribution in the 90s (Sub Pop, City Slang, Crammed, Lookout, Epitaph, Crypt, etc.) joined live concert promotion company Iguapop in the 90s, merging with Gamerco in Barcelona in the 2ks and LN Spain since 2006. He is PR, Talent & Export for Live Nation Madrid, responsible for The Spanish Wave Showcase export program, director at AMF, Dcodelab at Dcode festival, Kid Nation project and lecturer at LN Live Music Master at UCM, Eastern European Music Academy and others.