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How to build a fan community in China with Netease Cloud Music? deco-star

Presented by : Wonderland Agency, Sea of Wood Records, Centre National de la Musique, Institut Francais de Chine, Institut Français.
October 18, 2024
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14:00 - 15:00
FGO Barbara - Panel Room 3
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1 rue Fleury 75018 Paris

Supported by the CNM and the Institut Français.

NetEase Cloud Music is one of the world's largest music streaming platforms, with over 205.9 million monthly active users, and the largest international music consumption platform in China. A must for any artist wishing to develop in China, NetEase has many levers to seize and master in order to gain notoriety in this territory. Vivian Wei, vice-president of NetEase Cloud Music, will present the specific features of this platform, which is much more than a simple DSP for artists. It is also home to numerous communities of Chinese fans who have made it their own, making NetEase a unique new musical social network that connects artists to their audience.

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