A THEMED EDITION!
An indicator of trends and a sounding board for the debates shaking the industry, MaMA further strengthened its convention program this year. This 14th edition has beefed up its major themes around the subjects that are making news in the sector. Each afternoon will feature 3 major themes:
Each of these slots will feature debates, interviews and keynotes, providing a wide range of angles and in-depth discussions. Of course, other exchanges will round out the program, from questions about the future of Smac to invitations to leading professional figures to take time out to chat with us.
Complementary artistic forms - which the term "audiovisual" is not sufficient to cover - music and image are increasingly associated, including for social tools. Today, "synchronization" (cinema, advertising, music videos, video games, etc.) has become a veritable market, generating its own professions and rights. But new forms of hybridization are on the horizon. With the arrival of the metaverse, the immersive could also revolutionize the future of music. MaMA has therefore decided to devote an entire afternoon to the subject, with two themed debates and a keynote by Nora Felder, winner of the 2022 Emmy Awards.
Synchro has always been exceptional: at the crossroads of several creative industries and intrinsically international. A discreet masterpiece in any art form, and a source of income for artists as providential as it is unpredictable, synchro is fascinating. This round table will provide an opportunity to take stock of the issues at stake in the trades and practices that make it up, and to sketch out the trends at work, from an artistic, legal and financial point of view.
With new media, mobile and immersive modes of distribution (AR-VR-XR and metavers) are multiplying. This hybridization of formats and media is reshaping the strategies of platforms and producers. This is raising huge questions about creation, production, innovation, rights and intellectual property. In this round table, we'll examine the latest developments in this field, its opportunities and challenges, in the company of the players who are shaping it.
The media coverage of individual access to Chat-GPT software convinced the modern world that artificial intelligence was now with us. In the music industry, AI has been providing services for some time now, in a wide variety of areas. Applications are multiplying, and the "risks vs. opportunities" debate is already well underway. All this has a direct impact on the future of music. MaMA has therefore decided to devote an entire afternoon to the subject.
The music industry is one of the pioneers in the use of artificial intelligence. Many products and services already run on AI as fuel - whether in rights management, track recommendations and tagging, data compliance, music creation or sound spatialization. This session will take stock of some of the practical advances enabled by AI, with a panel of experts from a variety of backgrounds.
Could the music ecosystem be tempted to fight a future embodied in Artificial Intelligence? Today, everyone agrees that the music ecosystem's initial reactions to digital developments were counter-productive, and that a monetization model is preferable to prohibition. But are the disruptive capacities of AI of a different nature, for good or ill? Could creators be dispossessed of their art, or see it enhanced as never before? Would applying the recipes that have worked so well for streaming be tantamount to being late to a war? Could rights management be turned upside down?
Decarbonizing the music business? In theory, the principle seems to have been accepted. But actually doing so means confronting the way the industry operates with real upheaval. What are the stakes and consequences of decarbonization? Are we really ready? And how? Given the urgency of the challenge, MaMA has decided to devote an entire afternoon to the subject, with several debates...
What are the symbolic markers that today determine an artist's level of notoriety: the number of people in attendance, the size of the venues, the number of dates played? If the mobility of audiences is in the spotlight, so too is that of artists. Tours with improbable routing, the use of airplanes for a date on the other side of the world or to scour three countries in one weekend, pyrotechnic effects, the movement of ever-increasing scenography...
How sustainable are these practices? Is success compatible with sobriety, and vice versa? How can we "make a career" in a world at +4°C? Is another vision of success possible?
Inflating fees, technical requirements, exclusivities, more volatile audiences since Covid... the economic equation is often untenable for organizers. To find a balance, are we condemned to seek out ever more audiences, coming from further and further afield, to increase ticket prices, to accept concentration, to reduce abundance? To be sustainable, how can we reconcile financial and environmental considerations? What are the economic models for Live at a time of climate crisis?
Further discussions and speeches will be added from July 13 onwards. In the meantime, a first Keynote & an additional MaMA Grand Débat have already been unveiled.
With her singular, powerful voice, 23-year-old Zaho de Sagazan already has the makings of a great artist.
Her1st album La symphonie des éclairs, released independently in March 2023 via her label Disparate, won her unanimous media acclaim and propelled her to the top of the charts in just a few weeks.
On everyone's radar, interest in her was growing. She is fast becoming one of the key figures to watch on the French music scene.
Accompanied by Wart on tour, the young singer-songwriter from St-Nazaire made a discreet start on the live scene with a few concerts in 2022, before everything accelerated. The announcement of a sold-out Trianon last April paved the way for summer festivals and a tour of around 100 dates, including two Zeniths in 2024. Between two concert dates, Zaho de Sagazan honors us with her presence at MaMA for a conversation about her musical universe and her dazzling success.
Since their inception nearly thirty years ago, SMACs (Scènes de Musiques Actuelles) have demonstrated the commitment of public authorities to this sector. Awarded to around a hundred venues throughout France, this label is now being questioned both internally and externally. Some criticize it for being out of step with recent developments in the relationship between concerts and creation, while others point to the virtue of such a tool for musical diversity...
This round table will provide an opportunity to discuss these divisions and, why not, formulate a common vision for the future of the French concert.
