For the past 9 years, MaMA & RIFFX by Crédit Mutuel have joined forces to reward the year's best innovative project, product or service in the music sector. This year's award will be presented by jury president Irène Drésel (artist-composer) and 5 other members. While the 6 competing structures will be unveiled in September, the jury responsible for evaluating them has already been formed!
Colorful techno that's as sensual as it is frontal - that's how to describe Irène Drésel's world in a nutshell. A hypnotic world in which languorous, athletic BPMs rub shoulders with crystalline melodies, thwarting the expectations of many a listener to the genre. Alongside the stage, Irène Drésel took her first steps into the world of cinema, signing the soundtrack to Eric Gravel's film "À Plein Temps" (March 2022). For this film, the artist won the César for Best Original Score in 2023. She became the first woman in history to win an award in this category.
Director of innovation at CENTQUATRE-PARIS, the infinite place of art, culture and innovation, Marialya Bestougeff heads 104factory, the incubator dedicated to supporting young and innovative companies in the many fields of the cultural and creative industries.
Founder of MatchPlay, a consulting firm specializing in digital strategy, content creation and influencer marketing. He is also the creator, host and producer of the "Explizik" podcast, and teaches influencer marketing at EMIC (École de management des industries créatives), music department. Since January 2023, he has been Head of Industry Relations at Music Tomorrow.
Co-founder of Maddyness, Etienne Portais is a graduate of the Dijon Business School, and has spent his entire career within structures dedicated to innovation. Through his experiences in the innovation departments of major groups such as Total and Monoprix, Etienne then joined the Wilco gas pedal, before launching Maddyness as an entrepreneur in 2013.
After many years of experience organizing concerts, parties and free parties, and volunteering at festivals, she became the first 100% employee of the Montpellier festival as production manager and press officer from 2005 to 2009. In 2010, she joined the SMartFr cooperative at the launch of its Montpellier branch, and in 2019 became territorial delegate for the opening of the Occitanie-Est office of the regional federation of contemporary music Octopus. After a skills assessment, some wonderful encounters and a year of fantastic and decisive female mentoring, she decided to reorient herself and since 2023 has been working with the cultural engineering cooperative Demain, dès l'Aube, located in the Gard region, to develop the ecological transition pole (coaching, training, round tables and workshops). Since March, Hélène Dehais has also been a member of The Green Room's Board of Directors, supporting the association in its strategy and development.
With a Master's degree in media semiology from the Institut Français de Presse, Alice specialized in cultural communications at various institutions, including the Jeu de Paume, the Festival d'Aix en Provence and the Festival de Saint-Denis. She then joined the Combat média group, as head of cultural partnerships for Les Inrockuptibles and Radio Nova. Today, she is in charge of development at Usbek & Rica, the media that explores the future.
Announcement of the 6 selected structures on September 22.