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Viktoria SINIAVSKAIA

BELIEVE
FR

Viktoria Siniavskaia joined Believe, one of the world's leading digital music companies, in 2011 to support the Group's international expansion. Since then, she has led Believe's activities in Central and Eastern Europe and the MENA region, building the business and teams from scratch and driving key artist signings and strategic partnerships, including the acquisition of leading Turkish independent label DMC. In 2024, Viktoria Siniavskaia added new regional responsibilities to her role, now holding the position of President of Believe META, Eastern and Southern Europe, Americas, following the implementation of a new organization to prepare for Believe's next phase of expansion. With over 20 years' experience in the music industry, Viktoria Siniavskaia has an in-depth knowledge of the music industry and the digital landscape. Now based in Paris, Viktoria began her career in cultural diplomacy with the French Music Export Bureau, before turning to the live music sector and launching her own production and touring company FlashMusic.

PROGRAM
New markets, new sources of income and the challenge of export
Grand Débat MaMA
Viktoria SINIAVSKAIA

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