Pierre B. Gourde is a veteran of digital music in Quebec. Now General Manager of MétaMusique, it is in this capacity that he is working to (re)transform the industry. He draws on his 360° knowledge of the sector, having been a manager, tour manager, publisher, entrepreneur and marketer from Bonsound to Télé-Québec, via Indica Records and Ogilvy Paris, and a multitude of projects in Québec, France and elsewhere in the world.