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Lorraine LONG

IGNITION MANAGEMENT
IRL

Music industry professional with over 15 years' experience in the UK market and beyond. Began her career in the PR world working with several prestigious PR agencies, before setting up her own agency - Longevity PR - over 6 years ago. Over the course of her career, she has worked with all kinds of artists, playing a central role in their campaigns, including Rag'n'Bone Man, Noel Gallagher's High Flying Birds, Oasis, Everything Everything, SYML, Editors, The Coral, Kodaline, La Divine Comédie, Bess Atwell, Smoke Fairies, Jazzy and many others. She organizes an annual charity event in aid of Cancer Research UK - Stand Up To Cancer at Union Chapel, which has seen a wide range of talent take to the stage, including: Lewis Capaldi, Laura Mvula, Maisie Peter, White Lies, James Morrison, Marika Hackman, Benjamin Francis Leftwich and many more have raised over £45,000 for the charity. In recent years, while remaining in the PR world, she has made a strategic shift into artist management working with Ignition Management (Oasis, Noel Gallagher et al) and currently represents two UK bands: HARD-Fi and Make Friends.

Lorraine LONG

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