As CEO of LIVE, Jon leads an organization representing the UK's £6.1 billion live music sector, with a board made up of representatives from festivals and venues, artists and managers, agents, promoters, orchestras, productions and beyond.
LIVE presents a single voice to government and the media for this economically important creative sector. The team works across Whitehall on issues such as sustainability, touring, safety, promoting tourism in Britain, as well as its attractiveness to students and investors.
Prior to joining LIVE, Jon worked in the UK hospitality industry in policy, licensing and research roles. As Managing Director of CGA, Jon oversaw the development of the business as an international consultancy and analysis company covering the full spectrum of the OOH industry. Passionate about licensing since his days as Managing Director of BEDA, the UK's trade association for clubs and bars, Jon has served as Chairman of the Institute of Licensing and the National Licensing Forum. As Honorary Chairman of the Institute of Licensing, he remains committed to fostering mutual understanding and achieving recognized standards of professional development and competence in licensing and related practice.
Jon is a lover of live music in all its forms, from intimate to classical concerts, from musical theater to festivals.
