Trained as a translator, Jessica Saval entered the music industry in 2016. Initially a journalist and photographer for publications such as Rolling Stone, Plugged, and Guitar Part, she spent several years scouring the venues. It was during an artistic residency at the end of 2020 that she decided to switch from criticism to promotion, devoting herself fully to artist management.
Strengthened by the trust her artists place in her, she founded Dark Horse Promotion in 2022, an agency dedicated to supporting emerging artists, without limiting herself to a single musical genre. The agency offers a full range of services: concert organization, tour planning, creation of promotional elements, community management and audience acquisition.
At the same time, Jessica is committed to causes close to her heart, and founds the MIMS association (Mouvement pour une Industrie Musicale plus Saine), within which she campaigns for greater inclusivity in the music industry and better management of the mental health problems of professionals in the sector.
