Celine Hitti is Head of Artist Services for the MENA/SWANA region at Believe, where she drives the growth of professional digital music distribution and supports artist releases through innovative marketing strategies tailored to the region's specific needs.
For the past 5 years, she has headed up strategic marketing and editorial partnerships at Believe, exerting a profound impact on the music scene in the Middle East and North Africa. Her expertise in commercial marketing and digital distribution has been instrumental in shaping the Arab music landscape. Celine has championed the growth of independent artists and new talent, leading digital distribution workshops and setting up initiatives to support artistic development in the region.
Among her most notable projects, she coordinated the "Hope Without Borders" livestream with Nancy Ajram and YouTube, as well as the first Arabic album commercial in Times Square, New York, for Spotify. She has also played a key role in the successful independent releases of renowned artists such as Angham, Kadim Al Sahir, Ragheb Alama, Tamer Hosny, Hamza Namira, Carole Samaha, and many others.
Celine's influence extends beyond the MENA/SWANA region, contributing to the global success of trends like Kouz1's Love on TikTok, which has spread from Morocco to over 56 countries. She is also a fervent advocate of local musical genres, supporting "Hip Hop" in the Maghreb, "Zen9aoui" in Algeria, as well as "Drill Hip Hop" and "Mahraganat" in Egypt.
More recently, she was recognized in Billboard Arabia's "40 under 40" list.
