In a fast-changing art world, artists face the challenge of building community throughout their development. Meeting their first audience, making it grow and engaging it around their creations requires a growing mobilization of expertise in the use of data, social networks and distribution platforms. While creation remains fundamentally a matter of aesthetics and emotion, how can you successfully build your community without losing the meaning of the artistic work? We take stock of the situation and present new tools designed to resolve this paradox.
