When we talk about music, most of the time it's rock, pop, electro and rap. But as soon as we talk about other things, it becomes directly world music, ethnic or something else. How can venues deal with this and encourage people to be curious? How can we talk about musical diversity and its richness without being ethnocentric? Why is it so complicated to talk about it, to promote it and, ultimately, to sell it?
It promises to be a fascinating and exciting discussion.
