Some say there's never been a better time to be an artist, but is that really the case? Between the constraints of the streaming economy; the rising costs of touring; the dictatorship of social media and the demands of recommendation algorithms...not to mention the potential impact of AI, all of this contributes to putting pressure on artists, and leads to many questions. But Stuart Dredge of Music Ally is an optimist! In his presentation - designed to set the scene for the debate around creators that follows - he will examine the challenges facing artists and songwriters in today's industry, and also suggest ways forward.