When a platform like Deezer tries its hand at fun with its SongCatcher feature, when musical challenges flood TikTok, the association between games (fun) and music becomes obvious.
Through quizzes, blind-tests and karaoke, digital and gaming offer 1001 ways of promoting and exploiting a catalog in a new way.
An exchange between 2 specialist companies (KaraFun and Mukiz) gives us an overview of the gamification of the music experience and opens up new prospects for the music industry.
