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BILLETTERIE
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When AI becomes part of your event marketing strategy deco-star

Suggested by : GIGZ
October 17, 2024
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13:00 - 13:45
Le Trianon - Workshop Area
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80 boulevard de Rochechouart 75018 PARIS

First-party data is collected directly from customers, such as website behavior, purchase history and e-mail engagement. By investing in the collection and management of first-party data, event organizers will now be able to continue offering personalized experiences and targeted advertising without relying on third-party cookies. Based on their consumer data, they will be able to use strategic touchpoints to create unique experiences personalized according to interests, preferences, location combined with sales data from ticketing. Come and discover how Gigz has revolutionized the marketing vision of the event industry.

Listen live or replay

Moderation

Abdoulaye SAMBE

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