Supported by the CNM and the Institut Français.
Reputed to be an impenetrable black box, post-Covid China nonetheless represents an increasingly accessible market, provided one has the keys. What are these keys?
This conference is an opportunity to understand the existing ecosystems, particularly in terms of access to DSPs, touring opportunities, and large-scale professional festivals, through the insights of seasoned professionals in the Chinese market. This discussion will not only serve as an introductory China 101 but also debunk certain preconceptions and present major changes that have taken place in recent years.
The conference will demonstrate that it is not only possible for French artists to consider China as a promising destination, but also that the current situation presents a unique opportunity. Topics such as the absence of foreign groups in previous years, the speculative bubble of Chinese A-listers’ fees, and the trend towards professionalization across the board will be discussed by our speakers during this conference.
