Initiated by the French Ministry of Culture and the Institut pour le financement du cinéma et des industries culturelles (IFCIC), the IFCIC-Entreprendre dans la Culture prize is awarded once a year to five companies or associations that have developed a remarkable, innovative, original, responsible and/or sustainable business model or form of organization in the cultural sector. Its aim is to highlight the entrepreneurial and creative approaches of players in the cultural sector, and to support and amplify these initiatives.
On the occasion of MaMA, 5 winners of this award in the music sector will be presenting their activities, demonstrating the relevance and vitality of the initiatives they support in relation to current and future cultural issues.
