More and more artists are posting their work directly to social networks. We wonder whether these platforms are becoming a breeding ground for producers, labels and tour operators to discover new nuggets to sign. Is it so profitable to make a name for yourself on the networks, or is it better to go through the "classic" route? What's changed, and what codes do you need to stand out from the crowd, if any? In this impassioned discussion, we'll be talking to artists who have (or haven't!) made it big on the networks, as well as industry professionals.