YEND, born in Mulhouse (Alsace), is an "Afrodigital" artist of Algerian and Guadeloupean origin. She grew up in a traditional West Indian culture tinged with zouk and kompa, before discovering rap and electro sounds in the Youtube era. In 2024, she initiated the AFRODIGITAL movement with Malcolm. Both with similar musical backgrounds, they joined forces to promote electronic codes in rap and Afrodescendant inspirations in electro. The first AFRODIGITAL event took place at La Place Hip-hop in January 2024. It is the Grand-Est winner of Buzz Booster 2024.
